What the experts say I.

        How advertising campaigns can be aggressive 

In the United States, it has been proven that the average child watches around 16,000 commercials a year. The effect of television on children is enormous and it's an serious issue around the globe. Critics of advertising claim that it contributes to a host of ills, from childhood obesity and poor impulse control to precocious sexuality. Proponents say advertising can be a useful tool for teaching children about critical analysis (The New York Times, 2017).

There were several campaigns, which seemed that may have positive impact, but it was only a "game" of marketing. For example there was the advertising campaign "Playtime: Powered by Veggies" , regarding the experts it was Subway's most aggressive child marketing attempt to date. (PostCron, 2017)

References: 1) Subway. Subway advertising for children [online]. London: Sigma, 2017 [cit. 2018-12-06]. Retrieved from: https://adage.com/article/news/subway-launch-biggest-kids-marketing-effort/291266/ 

2) Subway commercials. Subway advertising powered by veggies [online]. London: Sigma, 2017 [cit. 2018-12-06]. Retrieved from: https://www.youtube.com/results?search_query=subway+veggie+advertising